“ Five main ingredients were used to create this noxious, real-world (ridiculously named), chemical compound, featuring sulfur as the main ingredient. The odor was said to be akin to rotting refuse, decomposing carcasses, and fecal matter. 'Who-Me?' Was developed during WW II by the OSS to aid the French Resistance against the Germans. The idea being to utterly humiliate and ultimately demoralize the enemy by making them stink of garbage left to rot under a hot sun.
The bizarre experiment did not last long however as 'Who-Me?' could not be administered on select targets (controlled), without making everyone in a certain radius, friend, foe, and sprayer alike, stink as well”
“ A Deity of some sort has unleashed a plague of bookworms or something like that in the area. Almost all spellbooks are destroyed, along with bardic and historical books.”
“ Mazetown stands right around the entrance to the Maze, and its whole economy depends on the people coming to visit the ever-changing and apparently sentient dungeon. They don't get all that many visitors, but the ones that do come tend to be rather generous in their spending; after all, if anything you take inside vanishes as soon as you go in, and everyone who manages to come out usually does so with fabulous treasures in tow, why not spend your coin on R&R before getting started?”